BWM architects and Perndl design assigned me to take up the phone, make numerous calls and appointments, get into that car, drive through all of Austria and photograph entrepreneurs of green business.
They wanted to do adorn the allready supercool Austrian pavillion with these photos. So we had to develop a photodesign which works nicely with the pavillion, as well as in an exhibition context. We came up with a grey backdrop, which visually seperates the inventors, CEOs, stakeholders and users from the products, but also incorporates them in the architecture of the pavillion. Additionally we had to find a way how to show products which were unavailable to photograph – so we used a beamer.
Here you go ->